Podcast PR agency
A podcast PR agency gets a person heard on podcasts as part of their public profile: it positions the guest, picks shows, pitches the hosts and preps the interviews, usually on a monthly retainer. Booking is the core of the service; the PR layer is the positioning and prep around it.
What the retainer covers
- Positioning: angles, talking points, a bio or one-sheet.
- A target list of shows that fit the guest.
- Pitching and follow-up with hosts, bookers and producers.
- Scheduling and interview prep.
Published rates
| Agency | Published price | Terms |
|---|---|---|
| Podcast Bookers | $700/month for 2 bookings, $800 for 3, $900 for 4; one-sheet $150 | Monthly plan; apply first |
| Kitcaster | not published | not published |
| ExpertBookers | $700/month for 2 confirmed bookings, $900/month for 4; 12-interview campaign $2,520; $150 bio-sheet in month one | Monthly plan or 12-interview campaign |
Rates read on each agency's own site on 2026-09-24. Most podcast PR firms do not publish prices and ask you to apply or book a call; the published entry plans above run $700 to $900 a month for 2 to 4 bookings.
PR agency or booking agent
| Podcast PR agency | PodcastPlacer | |
|---|---|---|
| Positioning and prep | Agency staff | Guest facts you set once; the agent writes from them |
| Show research | Agency list | Agent, across 3.4 million podcasts |
| Pitching | Agency staff | The agent |
| Price | Monthly retainer | $0.20 per pitch sent; $20 free credits on a new account |
| Contract | Monthly or campaign | No subscription; top-ups of $30 or $100; daily budget cap |
An agency fits when positioning work and hand-holding are the point. When the job is the bookings themselves, per-pitch billing does the same outreach without the retainer.
Podcast booking agency · Podcast outreach service · Podcast booking cost · Pricing
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