Podcast pitch template

The five-part format PodcastPlacer's agent uses for guest pitches. Length: 80 to 110 words.

Template

Subject: Episode idea for [Show name]

Hi [Host first name],

[Show name] is a [kind of show] that is still putting out new episodes. I'm writing about [Guest name], [one line on who they are and why listeners would take them seriously].

A few episodes [Guest first name] could do:
- [Episode idea 1]
- [Episode idea 2]
- [Episode idea 3]

[Guest first name] brings [real stories from X] and will share the episode with [their audience].

Worth a 20-minute episode?

Best,
[Your name]

The five parts

1. Greeting with the host's first name.
2. Two sentences: the show (title, kind of show, still running), then who the guest is and why listeners would care.
3. Two or three episode ideas, specific enough that the host could record them with someone else.
4. One sentence on what the guest brings: stories, and promotion of the episode to their own audience.
5. One short question as the ask.

Follow-up template

Hi [Host first name],

Quick follow-up on my note below. Happy to send a bio and more topic ideas if any of these fit [Show name].

Best,
[Your name]

Send it in the same thread a few days after the first email. Instantly reports that follow-ups bring in 42% of cold email replies.

What to leave out

• Episodes you have not listened to. "Loved your episode on X" is checked by the host in one line.
• Download numbers or "a show your size".
• Attachments and long bios. Offer them in the reply.
• Pitching yourself as the guest when you are an agency. Say "I handle bookings for X".

Pitching agencies and PR teams

When pitching for a client, write from your own name and say so in the first sentence. PodcastPlacer sends client pitches the same way: one project per client, pitches on the client's behalf.

Reply rates

Podseeker reports a 3.3% pitch-to-booking rate across 5,012 pitches sent between February and June 2026, and 6.2% for shows it scored as a strong fit for the guest.

How to get booked on podcasts · Podcast pitching statistics · Pricing