Podcast booking service
A podcast booking service gets a guest onto podcasts. Services differ in which steps they do for you and what they charge for.
Steps in a booking
- Describe the guest: topics, credentials, past appearances.
- Find shows that take guests on those topics.
- Find the host, booker or producer and their email.
- Write and send the pitch.
- Answer the host's questions and agree a recording date.
Who does each step
| Step | Agency | Matching platform | PodcastPlacer |
|---|---|---|---|
| Guest profile | Agency | You | Agent, from a LinkedIn profile or website |
| Find shows | Agency | Platform matches you with listed hosts | Agent, across 3.4 million podcasts |
| Host contact | Agency | Platform messaging | Agent |
| Pitch | Agency | You | Agent |
| Replies and scheduling | Agency | You | Agent, hands back anything your facts do not cover |
Services and published prices
| Service | Type | Published price |
|---|---|---|
| PodcastPlacer | Booking agent, pay per pitch | $0.20 per pitch sent; $20 free credits on a new account |
| PodMatch | Matching platform: hosts and guests list profiles and message each other | $32/month Standard guest plan; $64/month Pro |
| Podcast Bookers | Booking agency with a dedicated booking agent | $700/month for 2 bookings, $800 for 3, $900 for 4; one-sheet $150 |
| Kitcaster | Podcast booking agency | not published |
| ExpertBookers | Booking agency with a campaign manager | $700/month for 2 confirmed bookings, $900/month for 4; 12-interview campaign $2,520; $150 bio-sheet in month one |
| Podseeker | Podcast database and pitching tool for PR teams | $99/month with 3 seats; 3-day free trial |
| MatchMaker.fm | Matching community for shows and guests | Free for 30 days, then $15/month |
| PodcastGuests.com | Free weekly newsletter of podcasts seeking guests, plus a paid expert directory | Newsletter free; directory price not published on the homepage |
Prices read on each company's own site on 2026-09-24.
How PodcastPlacer works
- Paste a LinkedIn profile or website; the agent builds show clusters by category and keyword.
- Shows that stopped publishing or have no back catalogue are dropped.
- Each campaign shows its show list and three sample pitches before anything sends.
- Pitches go out from a pool of pre-warmed inboxes, not your own domain.
- Host replies land in the PodcastPlacer inbox; the agent answers from your guest facts and books the date.
Price
$0.20 per pitch sent. Finding shows, host contacts and reply handling are not charged. A new account starts with $20 in free credits, which covers the first 100 pitches. A daily budget caps spend, and pausing campaigns stops it.
Podcast booking agencies · How to get booked on podcasts · Podcast booking cost · PodcastPlacer compared
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