Podcast outreach service
Podcast outreach is the pitching layer of guest booking: finding the right shows, getting the host's or booker's contact, sending the pitch and following up. It can be bought as a tool you operate, an agency that runs it, or an agent that runs it for one guest.
The outreach steps
- Build the show list for the guest's topics.
- Find the host, booker or producer and a working email.
- Write a pitch specific to the show.
- Send, follow up, and answer questions until a date is set.
Three ways to buy outreach
| Option | Example | Published price | Who does the steps |
|---|---|---|---|
| Database and pitch tool | Podseeker, Rephonic | $99/month; from $99/month | Your team, in the tool |
| Agency | Podcast Bookers, ExpertBookers | $700 to $900 per month | Agency staff |
| Booking agent | PodcastPlacer | $0.20 per pitch sent; $20 free credits on a new account | The agent, end to end |
Prices read on each company's own site (2026-09-24; Rephonic 2026-10-14).
What sent outreach looks like here
- Pitches go out from a pool of pre-warmed inboxes, not your own domain.
- Each campaign shows its show list and three sample pitches before anything sends.
- Host replies land in the PodcastPlacer inbox; the agent answers from your guest facts and books the date.
- A daily budget caps the volume.
Podcast booking service · Podcast PR agency · Podcast pitch template · Podcast booking cost
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